One of the Navy's most expensive fighters, visiting your family physician, a seafood dinner, your local parks department, and your cell phone - these products seem to have little in common. In reality, all have significant and interesting challenges from a marketing perspective. At the top of the pyramid there is an ultimate customer {usually, but not always the end-user} who has definite opinions about these products/services. Then there are channels that add {and sometimes detract} value and desirable information/services between the producer and this customer. Forbes just summarized the CES 2012 show with the tag line "Winners know their Customers". We are likley the most customer-focused organization you'll ever work with. The following cases will give you an idea of what people have entrusted to us. In each case, you'll find an expectation of accountability for results. In some cases we have concealed company and contact names, as much of our work involves stealthy activities that our clients do not want publicized. We're sure you understand. We would love to have the opportunity to sit across the table from you and explain how we can be of service for whatever case you may be considering. Call now. The clock is ticking - and chances are your competitor is not standing still. |
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